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10 Things Developers Love

Love is in the air! With Valentine’s Day looming, many conversations about romantic getaways, fancy dinner outings and overindulging in chocolate can be overheard in the office. At Bitcasa, we want to show some love too. With our Valentine’s Day spirit sky high, we asked around our developer friends and put together a list of things developers love. Enjoy!

  • 1. That feeling after a successful deployment
  • 2. The power to say I love you in different languages
  • 3. The ability to work from anywhere
  • 4. The response to this Facebook status
  • 5. The starting salary at your first job out of college
  • 6. That magical elixir called beer
  • 7. That overwhelmingly happy feeling seeing your first program work
  • 8. When others try and speak to you in your own language
  • 9. The definition of a “programmer” in the urban dictionary
  • 10. And Dilbert
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Feb 11 2015

Bitcasa News

Cloud Chronicles: Keep It Simple

This week, we saw a number of publications break down the most effective ways to design mobile apps and APIs, highlighting simplicity as key to app/API adoption. Check out these, and a number of others articles we shared via the @Bitcasa twitter profile this week. Enjoy!


  • Our friends over at ProgrammableWeb noted that if you’re looking for wide adoption, less is more when it comes to designing an API.
  • A Medium contributor showed us how Facebook’s simple and intuitive API “taught us all how to build websites”.
  • The Economic Times discussed seven things mobile app developers should focus on. The key takeaways: focus on UI and – you guessed it – keep it simple.
  • WhaTech showed us that with some simple web development tricks, you can boost your brand engagement ratio. You don’t over complicate everything!
  • First Post identified the application security trends for 2015. Alleviating the risks in cloud storage and exploiting logical flaws were two of their top trends.
  • Our VP of Product Luke Behnke will be at DeveloperWeek in SF next week to discuss the Developer’s Dilemma. If you’ll be around, be sure to come by!


In other cloud news:

  • Dropbox has a new button that launches desktop applications right from the web.
  • Amazon announced that one million customers actively use its cloud services.
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Feb 06 2015

Bitcasa News

The DevCasa Challenge is Now Open

Got an idea for app? Need an excuse to develop it? We’re putting up $3,000 in prize money to help persuade you to turn that concept into reality.

Bitcasa and our friends at ChallengePost are hosting the DevCasa Challenge, which will run until March 24th.

Your mission, if you choose to accept it, is to add cloud storage to a current app or create a new one by using Bitcasa CloudFS.

What is Bitcasa CloudFS? It’s our set of APIs that make it quick and easy to integrate secure, and accessible cloud storage with your application. But unlike those other cloud storage moguls, CloudFS give you control over the UX and user data. It’s your customers, your cloud, and your data.

You’ll need to create (or have created) a working software application that utilizes Bitcasa CloudFS via the free prototyping account. We’re judging your submissions based on the following criteria: quality, implementation, and depth of integration with our CloudFS APIs.

The competition is now open for submission and closes on March 24, 2015 so don’t miss out.

Accept the DevCasa challenge and register here:

Ready, set, hack!

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Feb 04 2015

Bitcasa News

Cloud Chronicles: Everything is Coming Up Bitcasa!

Developers are struggling to integrate cloud storage, and don’t want to deal with the cost and complexity required to build their own file systems in the public cloud. This week, we saw a number of publications reference the Developer’s Dilemma – a problem identified by Bitcasa in December 2014. Check out these articles and a number of others that were shared via the @Bitcasa twitter profile this week. Enjoy!


  • ProgrammableWeb examined the findings of our Developer’s Dilemma study and concluded that as more developers move to the cloud, they’ll become more familiar with Bitcasa.
  • App Developer Magazine and WIRED Innovation Insights featured articles by our CEO, Brian Taptich discussing the Developer’s Dilemma and how easy it is to integrate cloud storage with solutions such as Bitcasa CloudFS.
  • We won the Best Infrastructure category at the 2014-2015 Cloud Awards. Cloudwards thought it was pretty neat.
  • CloudPro discussed the six things developers need to know about security in the cloud. The key takeaways: secure your APIs and encryption is important.
  • Love reading and programming? Oclassy looked at the six greatest books on programming for the 21st century and their influence on the world’s top programmers.


In other cloud news:

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Jan 30 2015

Bitcasa News

DeveloperWeek 2015: Discussing the Developer’s Dilemma

The days of storing app data on a device are numbered, and the next generation of apps will require cloud storage to enhance data accessibility and application functionality. But our recent study titled “The Developer’s Dilemma”, showed that developers have been slow making this transition to the cloud and highlighted a number of barriers currently limiting cloud adoption.

The study identified a common dilemma developers face when deciding whether to utilize cloud storage: the choice between building your own file system on public cloud infrastructure, which is difficult and time consuming; or leveraging a third-party cloud storage API and surrendering users and user experience to the likes of Dropbox and Box.

Bitcasa’s vice president of product, Luke Behnke will be presenting a session on the findings of the Developer’s Dilemma study at DeveloperWeek 2015 on Tuesday, February 10 at 3:30pm Pacific.

The session, titled “The Developer’s Dilemma: Do-It-Yourself Storage or Surrender Your Data?” will explore developer priorities and preferences when it comes to app data storage and where the current limitations lie, as well as examining solutions that help to solve this problem such as Bitcasa’s CloudFS.

Luke will share developer anecdotes and examples of organizations that have successfully used Bitcasa CloudFS to quickly and easily integrate cloud storage, while maintaining control over user data and experience.

Bitcasa will also be sponsoring the DeveloperWeek hackathon (February 7-8) so developers will have an opportunity to test out Bitcasa’s CloudFS APIs first hand while building their innovative app.

We look forward to seeing you there!

DeveloperWeek 2015

What: The Developer’s Dilemma: Do-It-Yourself Storage or Surrender Your Data?

Who: Luke Behnke, Bitcasa Vice President of Product Management

When: 3:30pm PT, February 10, 2015

Where: Pier 27, The Embarcadero, San Francisco, CA



What: DeveloperWeek Hackathon

When: February 7-8, 2015

Where: The Village, 969 Market Street. San Francisco, CA


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Jan 29 2015

Bitcasa News, CloudFS

Cloud Chronicles: Writing the Future

This week we saw a myriad of developer-centric news circulating the web. Tips on how to become a successful software developer, top programming languages to learn in 2015, and free developer resources were all articles we shared via the @Bitcasa twitter profile this week. Here are some of our favorite articles. Enjoy!

  • We shared how SimpleECM, a simple content management system, wised up and dropped Box for Bitcasa. Say goodbye to surrendering user data and inconsistent user experience.
  • Lifehacker reviewed the top things you should know before starting a career in software developing. The key takeaways: Learn as much as you can on the job, and never back down from anything.
  • Mashable discussed the top 15 programming languages to know in 2015. With Jobs in the segment projected to grow 8% over the next seven years it might be a good idea to check this out.
  • A Reddit thread listed over 120 free resources in online programming and CS courses.
  • Huffington Post asserted that with technology now the backbone of nearly every industry in the world, programming is the skill of tomorrow that every child should learn.

In other cloud news:

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Jan 23 2015

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Bitcasa News, Cloud Chronicles

SimpleECM Drops Box for Bitcasa CloudFS

Every year US businesses lose billions of dollars in inventory to a mundane but insidious problem – clerical errors. Of the $35.3B in annual inventory leakage, 20 percent can be attributed to admin errors.

Large enterprises often employ advanced AP workflow solutions to reduce these errors, but traditional solutions have been out of reach of small and medium businesses.

That’s where solutions like SimpleECM come in. Leveraging Bitcasa’s CloudFS APIs, SimpleECM enables SMBs to benefit from enterprise grade, file storage, document management and automation in an invoice processing application.

But, before Bitcasa came along, SimpleECM was using the Box API to store user data but there were two glaring problems:

  1. SimpleECM had to surrender user data to Box
  2. User experience was inconsistent because they had to leave the SimpleECM app when accessing/managing data

Feeling like their customers were being hijacked for the benefit of Box, SimpleECM needed to an alternative to the Box APIs, but creating their own cloud storage solution was too complicated, time-consuming, and resource intensive.

Then they found Bitcasa.

With Bitcasa CloudFS APIs, SimpleECM was able to deliver their users a seamless and secure cloud storage service while controlling the user experience and maintaining ownership of user data.

The Bitcasa APIs integrated with SimpleECM’s SimpleScan product to automatically encrypt and store scanned documents, without interfering with SimpleECM’s data extraction and verification processes, and integrated with SimpleECM’s NCR Silver POS system to seamlessly integrate cloud storage.

SimpleScan also leveraged the security and file management services of the Bitcasa CloudFS API, including user authentication and native AES-256 encryption, as well as a ready-to-use filesystem to organize and store the invoices by vendor and payees. Bitcasa automatically backed up the invoices with historical version access in case an invoice got accidentally modified or deleted.

From start to finish, the integration of Bitcasa CloudFS storage into SimpleScan took less than 2 weeks.

For more information on Bitcasa CloudFS APIs and to read the full case study, go to

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Jan 22 2015

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CloudFS, Developer

Cloud Chronicles: Cloud Growth Projected for 2015

With 2015 in full swing, the Web has been overwhelmed with predictions for the New Year. That, and images from everyone’s favorite Consumer Electronics Show in Las Vegas. The good news is that the outlook is positive for the cloud. We are in for another year of growth as more developers, device manufacturers, OEMs, service providers and ISVs look to the cloud to enhance customer loyalty, data accessibility, and simplify management of user data. We’ve compiled some of our favorite articles from the past week in the first of our weekly Cloud Chronicle series. Enjoy!

  • We shared the top four trends from CES that will have a significant impact on cloud adoption over the next year, which included the arrival of the Internet of Things, UltraHD TVs, drones, and smaller, mobile PCs.
  • TechRadar Pro predicted a proliferation of cloud use in verticals like healthcare and government, among other predictions for 2015.
  • SearchCloudStorage reported that 39 percent of companies plan to expand their cloud storage use in the next year.
  • AppDynamics published an infographic on characteristics of web developers, with information including the top cities for a tech job and the average annual salary sorted by coding language.
  • TechRadar Pro discussed imminent threats slated to appear in 2015 such as an increase in mobile devices targeted by hackers, and took a look back at major cyber security trends from 2014.

In other cloud news:

  • Box has set the terms for its IPO and CloudHarmony named Windows Azure as the least reliable public cloud vendor.
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Jan 16 2015

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Bitcasa News, Cloud Chronicles

The Top CES Trends Driving Cloud Adoption

With another Consumer Electronics Show (CES) behind us, it’s time to reflect on some of the new devices in the market and trends we can expect to develop in 2015. Last week a handful of Bitcasa executives were onsite meeting with partners and observed a number of trends that will have a significant impact on cloud adoption over the next year.

1. The Internet of Things has become a reality: From connected cars, to home appliances and wearable devices, even light bulbs – pretty much every object with an electronic component is being connected to the internet, allowing consumers to control, analyze and enhance the function of these devices.

Our POV: The proliferation of mobile devices and connected things will dramatically increase the amount of data consumers generate. Many of these objects will interact with mobile applications, but the data being generated will need to live in the cloud to ensure it’s accessible and secure. On-device storage will no longer be an option – integrating seamless and secure cloud storage will become the norm.

2. 4K TV will increase demand for storage: The boundaries of television picture quality have been pushed, with the unveiling of the UltraHD TVs that have four times the resolution of current 1920 x 1080 high-definition televisions.

Our POV: As television resolution expands, the quality of digital content will follow suit leading to bigger files for video content. The average file size for a 1080 HD movie is 8-15 GB, this could increase to exceed 100 GB per movie with the emergence of UltraHD. The next generation of visual content applications rely of cloud technology to store the vast amount of UltraHD data. Downloading video files will become a thing of the past. Media transcoding and streaming functionality will emerge as an essential capability for cloud storage platforms.

3. Your friends are probably going to buy drones: Drones were a regular sight at the event and were demoed in a number of use cases. Not only are these becoming cheaper and more accessible, but they are increasingly being kitted out with cameras and other data generating features.

Our POV: Drones can store billions of images, packing exabytes of data, which will create fierce competition and an even greater demand to cloud-enable devices so that the content can be quickly and easily accessed and shared from other places.


4. Smaller, faster, more mobile computing: Perhaps the least exciting trend witnessed at CES – and something that has been observed at almost every CES event – is the continued evolution of computers. 2015 was no different with smaller, lightweight PCs designed for the 24/7-connected world.

Our POV: Device manufacturers have been reducing the size of devices for years, however premature efforts to replace hard drives with cloud apps and web services failed miserably. The maturity of cloud storage and it’s potential to work hand-in-hand with the hard drive has enabled smaller form factors. Additionally, device manufacturers and traditional storage OEMs are now looking to the cloud to differentiate their product offering and enhance customer loyalty. In 2015 and beyond, whoever owns the data will own the customer.

These are just a few of the many trends visible at CES 2015. But what’s clear is the balance of power is shifting and cloud storage is rapidly becoming the primary method for consumers and developers (assisting unknowing consumers) to store and manage data.

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Jan 15 2015

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Bitcasa News

The Developer’s Dilemma: Build it Yourself or Lose Ownership of Data and UX

On Tuesday we announced the findings of The Developer’s Dilemma study, which highlighted a number of barriers that currently limit developer cloud storage adoption.

The survey of more than 230 developers in the United States confirmed our suspicions that developer’s face a significant dilemma when it comes to deciding whether utilize cloud storage.

What is the Developer’s Dilemma?

Either: build your own file system on public cloud infrastructure, which is difficult and time consuming; OR leverage a third-party cloud storage API (like Dropbox or Box) and surrender your users’ data and lose control of user experience.

The Developer's Dilemma


Until now we had anecdotal evidence from developers that this was an issue – the fact that 15,000 developers have signed up to Bitcasa CloudFS also highlights the severity of the problem. But now we have evidence! Write it in the history books – the Developer’s Dilemma is as real and observable as the theory of relativity.

This also explains why developers have been so slow to adopt cloud storage. According to the survey, more than 50 percent of developers still store data on the device – despite increasing storage demands and growing competition for on-device storage from other apps.

With IDC predicting that the volume of digital content will grow by 10x to surpass 44 trillion GBs in 2020, cloud storage is quickly becoming essential for data-intensive apps. The next generation of apps depend on developers leveraging cloud storage solutions that solve the developer’s dilemma and make cloud storage simple and flexible.

Solving the Developer’s Dilemma

We developed Bitcasa CloudFS after hearing anecdotal feedback from developers and, to our knowledge, it’s the only solution in the market that effectively solves the Developer’s Dilemma. In contrast to other cloud storage APIs, CloudFS is the first service that allows developers to maintain full control over their user experience and data. The service offers developers pre-built file system functionality through a set of APIs that simplifies cloud storage integration.

Other interesting findings that the survey unearthed:

  • Two thirds of developers surveyed acknowledged the important role of storage in app design
  • 83 percent of developers expect storage needs to increase over the next few year
  • Top 5 considerations when selecting a storage solution:
    • Security
    • Cost
    • File system functionality
    • Backup and versioning
    • Time to market

The Developer’s Dilemma survey, completed by more than 231 developers in the United States, was carried out by an independent research firm. For more information on CloudFS visit


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Dec 18 2014

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Bitcasa News, CloudFS, Developer, Survey