Yesterday’s announcement from Box about the pending launch of their Developer Edition validated a big part of Bitcasa’s philosophy – that storage should be a seamless part of any application’s UX as opposed to handed off to a 3rd party. We believe they are making a great move that will benefit thousands of developers and their enterprise customers.
However, it does not solve the growing problem for the device economy: the battle for local storage space. As the amount of content creation continues to explode, access speeds increase, and IoT devices take hold, local storage has become a bottleneck for consumers that cannot be fixed by local sync solutions such as Box and Dropbox. The reason is that these solutions do not open up space on any single device – they actually take up more space across devices.
For device manufacturers, network operators, and software developers solving for the bottleneck requires a virtual drive that uses the cloud as primary storage, while providing instant access across devices. Bitcasa was built as a virtual drive from the beginning, which provides the ability to do system-level integration. This means cloud storage can be native to the OS, part of a device’s settings menu, and compliant with existing apps.
Over time, we believe users will not even have the notion of cloud versus local storage – they will just have access to their files – with storage allocation and optimization being handled behind the scenes. This is a future that we can already deliver through both partner branded apps and our CloudFS APIs.