We’re Evolving – Introducing the Bitcasa CloudFS Platform

Brian Taptich

Over the past couple of years we’ve been working hard to build the most secure, scalable and feature-rich consumer cloud storage service. Our unique user-controlled encryption, streaming capabilities and sharing functionality have helped thousands of consumers manage, protect and enjoy their digital belongings. During this time, our service has been well and truly battle-tested to the point where we now store more than 40 petabytes of data, with local storage in North America, Europe and Asia Pacific, achieving 99.999 percent uptime since launch. Late last year, we announced our consumer API and now have more than 5,000 developers using it to build feature-rich apps.

Now, we’re responding to overwhelming demand from the developer community, and today announced our plans to deliver the Bitcasa Cloud File System (FS) as an API. With the Bitcasa CloudFS API, developers can reduce costs and development cycles, and tap into a high performance, secure and scalable file system that connects multiple public clouds and regions.

Whether you’re a developer looking for a high performance file system that’s secure and scalable, or a telecommunications provider looking to offer customers a branded cloud storage service, the Bitcasa CloudFS Platform reduces risk and costs while accelerating time to deployment.

Exposing our applications through an open API interface was a natural evolution for us. We’ve invested in the difficult part so developers and brands can focus on their customers, instead of trying to reinvent the cloud storage wheel.

With this evolution we have also expanded our management team, adding a new SVP of marketing and product, Ranajit Nevatia; VP of engineering, David Lai; and a new VP of business development, Joe Lyons. All have in-depth experience in cloud and storage technologies, and will help grow our business and deliver on our vision.

For existing customers, our commitment remains unchanged and we’ll continue to invest in and develop our consumer offering. In fact, much of the new innovations that the Bitcasa CloudFS Platform will generate will help us to continue to extend our consumer offering.

The Bitcasa CloudFS Platform will be available later this Spring, but developers can sign up now to be part of our beta. For more information on the platform and benefits to organizations, developers and service providers, visit www.bitcasa.com/platform

These are exciting times for us, as we look to open up our platform for developers and organizations to build on. So next time your developer buddies are complaining about the hassles of storage and back-end infrastructure, tell them to quit complaining and talk to Bitcasa.

Bitcasa CloudFS Platform API


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Why I Joined Bitcasa

I’m very excited to join the Bitcasa family as head of products and marketing and want to take the opportunity to introduce myself and share my enthusiasm for being here.

I’ve spent a good part (10+ years) of my professional career immersed in enterprise storage software focused primarily on file systems at VERITAS (almost open-sourced it) and more recently with file system-enabled cloud storage products at Riverbed and Panzura. Interestingly, Bitcasa provides me an opportunity to tackle both again and take it to a next level.

In the pursuit of my next career move, I had the chance to explore many startups in the storage space. After much evaluation, Bitcasa’s vision and direction is what intrigued me the most. Simply put, Bitcasa is doing to cloud storage what network-attached storage (NAS) did to storage area network (SAN) or files did to blocks but with an API twist. Their passion for a high-functioning consumer driven product is what continues to shape the company’s future. By providing a familiar, enhanced and feature-rich file interface on top of a scalable storage, Bitcasa is making it easy for consumers as well as mobile/web developers to build and deploy their applications. You will hear a lot more about it soon – look out for our announcement next week at Techcrunch Disrupt NY.

The Bitcasa Platform is battle proven and tested with more than 40 petabytes (PB) stored and accessed by millions of client devices. Originally built for the personal storage market, Bitcasa’s backend has all the architecture and design fundamentals of enterprise-style storage; from client-controlled encryption to performance-optimization and robust data protection. All of these elements are usually seen as an after-thought in a consumer offering. Most importantly, Bitcasa is operating and scaling these features at an unprecedented rate. Essentially, it’s an enhanced file storage service operating at hyper-scale, combining the best of the file system and cloud storage worlds.

There are many aspects of Bitcasa that aren’t widespread knowledge and I intend to change that in the near future. A few of the things that got me excited:

  • Its security, privacy and user control features make it a “zero knowledge” system (NSA proof – a necessary requirement these days).
  • The scale of global de-duplication and storage optimization is at a level I’ve never seen before.
  • The platform’s capabilities transcend the competition’s. Things like caching, encryption, streaming, transcoding and virtual drive technology set Bitcasa far apart from the crowd.
  • Bitcasa has the newest, most modern architecture, yet is still mature given the fast adoption by our users.
  • Customers have validated Bitcasa – it’s one of the top three pure-plays in the industry.
  • With more than 40 PB of data it’s one of the most scaled and well-utilized storage services.
  • Regularly accessed by millions of devices from mobile to web, desktop and TV.
  • It’s proven reliable with more than five 9’s (99.999%) uptime since launch.

This kind of differentiation puts Bitcasa on a great path for the next chapter, one that enables developers to do more without worrying about building their own cloud storage layer.  I believe that ultimately the winners in the personal storage space will offer storage as part of other anchoring services. Bitcasa is poised to enable that, making it possible for every developer and anchor to reduce risk and drive development and storage costs down tremendously. I’m eager to explore this new opportunity and bring these innovations to that market.

On top of letting me share in its impressive business achievements and potential, Bitcasa has brought me into its wonderful company culture. It’s a breath of fresh air—a young, vibrant atmosphere … with included Barista privileges downstairs (we sit on top of a cafe and a pub) – obviously I’m excited to be here (for good reasons). The Bitcasa product team has already been working actively along with support of a fairly involved developer community. I look forward to connecting with many of you and becoming part of the community, and I’m really excited to be part of these innovating new times at Bitcasa.

Register on our website (www.bitcasa.com/platform) if you would like more information on the Bitcasa Cloud Platform.


- Ranajit

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Telecommunications Service Providers: It’s Time to Call Bitcasa

Cloud computing conceptWith the proliferation of digital devices, the demand for cloud storage is more pressing than ever. Recently, a Nielsen report found that the average American owns four digital devices and spends 60 hours a week consuming content across these devices. Today’s consumer is more connected than ever and is embracing opportunities to access their content from anywhere, anytime. Another recently released Cisco report predicted that mobile data will be 11 times what it is today by 2018, reaching 18 exabytes per month – that’s 900,000 years’ worth of DVD-quality video produced every month.

With a robust and highly scalable platform, Bitcasa is well positioned to help solve the capacity challenge and cater to the substantial growth in demand for storage. What’s more, we’re evolving our platform and working on a number of new services that will help our partners and developers deliver highly secure and accessible cloud storage.

New Mobile Partnerships

This week we announced partnerships with a number of telecommunications and mobile device companies such as Huawei, Samsung and Telefonica. Using Bitcasa our partners are removing in-device storage limitations and providing their customers with seamless access to documents, music, videos and photos across devices. Our highly secure enterprise-grade encryption, seamless integration, and simple sharing and streaming functionality instantly adds value to our partner’s products, and creates customer loyalty in the process.

New Services Coming Soon!

Today, Bitcasa’s VP of product and marketing, Ranajit Nevatia, will also be presenting at the Service Provider Innovation Forum (SPIF) hosted by the Telecom Council. He will share details on some of the exciting new business offerings we have in store for 2014, and how telecommunications companies and OEMs can leverage our platform to save costs, drive customer loyalty and add value. If you’re interested in joining us at the session, you can apply or get more information here.

If you’re a telecommunications service provider or OEM wanting to differentiate your products in the market you’ll want to hear what we have planned. Stay tuned for more details or join us on Friday at Silicon Valley’s Telecom Council event.

Bitcasa: Coming to a TV near you!


With the world becoming increasingly connected, it only makes sense that you should be able to see what you want, where you want, on what device/screen you want.

At Bitcasa, we’re committed to making all your content-viewing dreams come true… one device at a time. Today, we’re excited to share that our latest Android update will include our first step towards full Chromecast support. We are enabling cast for videos and music in addition to providing a few core controls: pause, play and volume adjustment.

What does that really mean? It means you can now stream any of the content stored in your Bitcasa account, to your TV via Chromecast. Want to broadcast your son or daughter’s embarrassing baby pictures during her birthday party? Done! Want to reminisce over that time you sang “Baby Got Back” at a karaoke bar? Done!

When it comes to sharing and viewing content with your friends and family, mobile and PC just don’t cut the mustard. Now you can sit back, relax, bring out the popcorn and view your content the way it should be viewed, reliving your best-captured moments on TV! Because your cat deserves to be admired in HD!

As you try out the first iteration of Bitcasa’s Chromecast support, we’d love to hear from you so that we can integrate your feedback into our plans for a more immersive casting experience.

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Taking A Leap Into 2014

2013 brought lots of change to Bitcasa – as a company and as a product. We’re excited to announce that 2014 is going to be an incredible year for us.

Before we look ahead to what Bitcasa has in store this year, I’d like to take a moment to reflect some of the accomplishments that were essential highlights for us and our users.

  • Internationalization. We were extremely happy to launch localized versions of all of our Bitcasa apps and the web portal. Considering the fact that 75% of our users are overseas, this was a huge step for our global community, who are now able to use Bitcasa in their native languages.

  • Data Management Growth. Not many of our users realize that we hit a major milestone with data management during 2013. Bitcasa has now reached 35 petabytes of managed data and still growing!

  • Linux and API Integration. Bitcasa finally unveiled our headless Linux client, along with much anticipated API integration. Our goal is to promote development while also fostering developer interactions.

  • Community Forums. In effort to provide even more support to our customers, the dedicated Technical Support team created and began management of the Bitcasa Community Forums – a place where users can ask and answer questions while creating interactions with other Bitcasa users.

These accomplishments, along with many others, were the driving force to propel Bitcasa into another incredible year. Here’s a sneak peek at what you can expect from us this year:

  • Continued API and Partner Support. Bitcasa API integration was a huge success in the development community and we are very much looking forward to carrying that into 2014 — we are 100% committed to offering 3rd party developers a range of tools to offer their users the best, fastest, and most effective cloud storage experience.

  • International Expansion. We will keep moving forward with our efforts to expand Bitcasa on a global scale. Along with improved international infrastructure, Bitcasa will be laser-focused on improving performance for our international users. [And planting our first flags in international territories will be one of the keys to success!]

  • Use Bitcasa to Collaborate. That’s right – in 2014 users will see the options to sync and share their data. The Bitcasa platform is going to provide a wide variety of ways to collaborate, providing you even more ways to get the most use out of it.

  • Upcoming Partnerships. We’ve got some extremely exciting partnerships that we’re very eager to announce in the upcoming year. Stay tuned to see what businesses we’ve teamed up with!

While this upcoming year is packed with some thrilling developments, we also understand that there were some inevitable hurdles we had to jump over during 2013. With every business, the path to success may include roadblocks and difficult decisions. It’s my hope that our users understand that while every decision may not have been an easy one, the most important goal was to provide the best solutions for our customers.

Bitcasa has grown faster than any other cloud storage in terms of data management. We’ll continue to leverage what we’ve learned in order to move forward and maintain our goal of revolutionizing the way you store and access your data. We’re here to make a difference and change the way people access the public cloud.

2014 brings a bounty of excitement for Bitcasa and I, along with the entire team, are so pleased to jump start into another outstanding year for our users.


Brian Taptich, CEO

Ta-Da! iOS Gets a Sleek New Look

Sleek, smart and streamlined…what could be better than that? We’ve released our Bitcasa iOS7 app and it’s ready for you to download.


We’ve incorporated your feedback into the new app making it easier than ever to put your digital library to work on your iPad and iPhone. See what’s in store on the new app:

  • Out of sight, out of mind! Now uploads and downloads will intelligently finish even when the app is closed.
  • Sharing is only a click and a swipe away with our new feature that lets you send photos, videos and more via text message.

Have you given the iOS7 app a test drive on your iPhone or iPad? Let us know what you think.

Collaborate with Bitcasa and Otixo!

otixoBitcasa is excited to announce that we’ve added another great application today! With our latest partner, Otixo, you can now privately collaborate on the files you store in Bitcasa.

Otixo lets you access all your online files and is a great way for your teams and colleagues to collaborate with you on various projects. Whether you’re editing a term paper together, organizing vacation photos, or need to share private documents with a client, Otixo has you covered. By allowing you to create and work from virtual “Spaces“, you can share any cloud file from any cloud service. It’s a powerful, new way to collaborate!

With the powers of Bitcasa and Otixo combined, you’re not only able to share files and folders with multiple people, but you can set unique access permissions, keep up-to-date on projects with Activity Logs and see immediate updates whenever you make changes to your files.

We’re really happy that Otixo is now using Bitcasa to give you another way to make your files more useful. Happy uploading (and collaborating)!

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Protecting Your Right to Privacy: Report Recommends Reigning in NSA

We firmly believe that you and only should have full control of your digital belongings, which is why we applaud the White House for its recent consumer privacy recommendations that help ensure the privacy of your digital belongings.

In December, the White House published a report by The President’s Review Group on Intelligence and Communications Technologies which suggested significant changes to the National Security Agency’s (NSA) surveillance practices. The recommendations are designed to limit the organization’s previously unrestrained reach and ensure data privacy for both US and non-US citizens.

One of the early recommendations (Recommendation 1) states government agencies should require a section 215 order from the Foreign Intelligence Surveillance Court before they can compel a third party to reveal private information about an individual. According to the report, this approval should only be granted if the government has reason to believe the information will protect “against international terrorism or clandestine intelligence activities”, and the scope and the focus of the order must be reasonable.

Linked to this recommendation is the suggestion (Recommendation 4) that the government should not be able to collect and store vast quantities of private and personal information. Additionally any program involving data collection for the purpose of foreign intelligence must be “narrowly tailored to serve an important government interest.”

Much of the distrust and public outrage came from allegations that the NSA had created ‘backdoors’ to major software and cloud services in order to glean private data and user information. The report addresses this concern in Recommendation 29, which states that the NSA should stop undermining secure encryption standards and work to protect data stored on remote cloud servers.

Recommendation 29
We recommend that, regarding encryption, the US Government should:
(1) fully support and not undermine efforts to create encryption standards;
(2) not in any way subvert, undermine, weaken, or make vulnerable generally available commercial software; and
(3) increase the use of encryption and urge US companies to do so, in order to better protect data in transit, at rest, in the c
loud, and in other storage.

If the government adopts the recommendations, the NSA will not be able to access personal or private data to the same degree and without the necessary sign offs or approvals. We commend these recommendations and trust that the Obama administration will act on these to protect people’s basic right to privacy.

No matter what the government decides you can rest assured that we designed our software so that your privacy is guaranteed, as we believe only you should have control of your data and who sees it. Our innovative approach to security means that even we can’t access or see our customers’ data and with features like client-side encryption your personal files and data is in safe hands. Consumers, should have a right to privacy and we hope the hope the government will take the right actions in response to the report.

View the full 300 page report here: http://www.whitehouse.gov/sites/default/files/docs/2013-12-12_rg_final_report.pdf

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In 2014, Get Your Digital Belongings in Order

As the year comes to a close, most of us are putting together our New Year’s resolutions. This year make room for resolutions that apply to your digital life! It may not be as alluring as goals like travel to Fiji or work on getting a six-pack, but making your digital belongings a priority will help make the rest of your life a little bit easier.

So start 2014 off on the right foot and get your digital life in order with these five resolutions:

1. Ditch the Clutter

Is your digital library a digital disaster? This year promise to take your organization up a notch! Instead of stashing your digital belongings any which way, create specific folders and subfolders. Try labeling individual folders for each person in your family so you can group their important documents together in one place. When it comes to organizing photos and videos–make use of subfolders and consistently label them by year, month and then event so you can easily access, organize and sort them.

2. Exercise your Ability to Share

Share everything! Let family and friends revel in hilarious home videos and coworkers and business partners take advantage of your perfected work templates. Don’t forget to put all of Bitcasa’s sharing features to use, including the ability to post digital content directly to Facebook and Twitter right from Bitcasa mobile’s app.

3. Safeguard your Belongings

As we head into 2014, take time to protect the files and information that matter most. From health records to passports, scan hard copies of important information to create digital backups. Doing so now will lessen the stress when you need last-minute access to personal documents.

4. Slim Down Storage Space on your Devices

Reserve your computer’s desktop space and your device’s internal memory for a few key digital files. All the rest? Move them to Bitcasa! On Bitcasa they’re just as easy to access and even easier to share. Bonus points: By clearing up memory space on your computers, phones and tablets you’ll speed up the overall performance, making it a win-win situation!

5. Spend More Time with Friends & Family  

Managing your digital library consumes time. Put the ‘Mirrored Folders’ function to use so you can spend less time glued in front of the computer screen worrying about backing up files, and more time doing things that matter most. With this function, any changes made to files on your computer will automatically and continuously sync to your Bitcasa Drive. Take a few moments to set up “Mirrored Folders”, for a refresher on how to do so check out this article.

So what are you waiting for? Put these tips into action and set yourself up for a successful 2014. Happy New Year from the Bitcasa team!

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Plex Integrates Bitcasa

Plex integrates Bitcasa

We’re excited to announce that your Bitcasa Infinite Drive can now be connected to Plex, the world’s best media streaming server. Plex is a premiere media app that organizes and showcases all of your personal media files. Now through our Bitcasa API, Plex has integrated Bitcasa as a great storage option for their Cloud Sync service.

In our untiring quest to make your media consumption as easy and enjoyable as possible, Plex + Bitcasa means you can now:

  • Showcase your media content in a beautiful Home Theatre experience
  • Stream your Plex content without using up additional device storage space
  • Stream easily even in limited bandwidth situations
  • Enjoy your media on the go without running a Plex server

Through the month of January, sign up with the promo code PLEX20 to get 20% off your annual 1TB subscription.

Experience your media on Plex today. Your media has never looked this good!

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