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Category Archives: iOS


September has become Apple’s month. For much of the last decade, they have used September to launch impressive new products as well as updates to existing devices and services. 2015 was no exception with the recent announcement of a new version of iOS, updated iPhones and a new iPad Pro.

Somewhat lost in that announcement, however, is likely the largest long-term driver of value to Apple (and commensurate loss of long-term value to mobile carriers) – Apple-sponsored leasing. With this move Apple takes yet another value block from the carriers and further solidifies customers in the Apple ecosystem. It is a brilliant move for Apple that has the carriers frightened.

The US mobile market has been shifting on several fronts for the past two years, most notably in how customers acquire devices. For the first decade of the 21st century, and even up until early 2013, the standard model was for a carrier to offer a new device to a customer at a steep discount in exchange for a contract, usually two years in length. This “subsidized” model helped lock customers into a particular carrier, creating a strong barrier to switching, and shielded customers from the true cost of the ever-more-powerful mobile devices being carried in their pockets.

When Apple launched the first iPhone in mid-2007, the foundation of the subsidy model began to crack, but it would be half a decade before it essentially crumbled.  As the Apple-Android duopoly grew, driving faster, bigger and more functional devices into the market, carriers began incurring subsidy costs in excess of $400 and sometimes higher. Over time, the secondary market began to realize the value of these devices and carriers struggled with finding pricing models that made profitable sense with a two-year upgrade cycle. Additionally, carriers took a look at successful “leasing” models in other markets (Japan, the US car sales) and saw an opportunity (but missed the risk).

Leasing devices began in earnest at almost every carrier in 2013 and is now the dominant form of device acquisition in the market. Verizon, for example, will not be offering subsidized devices going forward (and said almost 60% of its third quarter smartphone sales would be on installment/leasing plans), and most carriers will follow that lead by the end of this year.  

For the carrier, leasing fully separated device and service, always seemed like a noble and economically solid decision. Without boring you with the details, the leasing model is materially better for carriers from an accounting and economic perspective. What the carriers never realized, or intentionally blinded themselves to, was that leasing removed one more value element connecting them with their customers. Every carrier fears being the “dumb pipe” and we are stepping closer to that daily.

A brilliant element of the Apple strategy (and Android to some degree, but less so without full end-to-end control of hardware and software) is the continued accretion of value to Apple, and disaggregation of the carriers from the relationship.  Think about it. Apple started, really, with your music. The carriers all tried their own music services, but none could compete with iTunes (or Spotify and Pandora). Apple offers its own insurance product – AppleCare – that sucks people away from one of the most profitable offerings the carriers have.  

Do most Apple users take advantage of iCloud? Yes, why not?  5GB free storage, location services for your device and a host of other services make it a handy service. Oh, and they sell you additional storage (because who really has only one Apple device)?  Have you used ApplePay? If not, you will, or the Google equivalent (I’m sure you remember the carrier payment service – ISIS – not kidding on the name).  Another value block for Apple.

With this September’s announcement, Apple has taken yet another huge step in locking customers into the Apple Universe – a world where the carrier is irrelevant.  I can now lease an “unlocked” (industry parlance for a phone that works on everyone’s network) device in the super-customer-friendly Apple store (or online) for $32 a month (including AppleCare). Apple promises me a new iPhone every year.  Oh, and that iPhone can be switched to any carrier I want, with almost no switching cost other than time and maybe an activation fee.

So now the carriers have been disaggregated from a huge value block and locked further into Apple’s universe. Not surprisingly, Samsung announced their own leasing plan soon after Apple announced theirs. What then, ties me to a carrier?  Now only three material things – network quality, price and customer service.  

Every carrier, not surprisingly, is desperately searching for other ways to inspire your loyalty. Some, like Sprint, will use price on the iPhone. (Sprint’s iPhone leasing plan is currently on sale for $15/month.) Others like AT&T and Verizon will continue to tout network quality and speed, and add services like storage (AT&T locker and Verizon Cloud) that put a customer’s data at the carrier level, not the device manufacturer level.

If the venture capital and IPO market are any guides, storage may be the near-term best option for carriers. Third-party storage companies like Box and Dropbox command billion dollar plus valuations. Apple already offers iCloud (and Samsung a similar product). But for households with mixed iOS and Android worlds, or who just don’t like having all their proverbial eggs in one basket, carrier storage can be the sticky app for the next few years.  

As the IoT market grows, customers will have even more non-traditional mobile data to keep. We liken it to consumer banking – once you have auto bill pay from your checking account, changing banks is really hard. Not worth the hassle. If carriers can tap into that market, it may offset the loss of value in the handset space.

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Oct 06 2015

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Android, iOS, Mac

CloudFS helps makes it easy for NVOLV to enable connecting at events

Hasan Tariq has spent the past three years working in brand promotion and events for companies including American Express, Master Card, Audi, Disney, and General Motors. He’s also provided technology for concerts and festivals, and has been responsible for payment processing and mobile apps.

Across all these events, he found that attendees were not networking effectively or navigating big events easily. They were stuck reading program booklets and were networking with the wrong people. On the other side, organizers weren’t able to improve from event to event because they weren’t getting accurate analytics on the success of the event. And sponsors weren’t getting the ROI they were expecting from participating in events.

Tariq resolved to find solutions. He and his team created NVOLV, an app aimed at event organizers, sponsors and attendees that consolidates the social activity at an event. It allows attendees to generate buzz and indirectly become brand ambassadors for the event and its sponsors. Over the course of eight months, Tariq and his team developed the app, which includes mobile apps, an API layer, and an admin portal.

NVOLV encourages attendees to create buzz around an event by posting photos and videos of the event. For larger conferences, Tariq and team provide white-label event apps to preserve event branding. The goal is for users to have full access to their own files from anywhere. The app comes with all the necessary discovery features that are needed at festivals, conferences, and expos, such as schedules, lineups, real-time notifications, and maps.

During development, Tariq discovered that some users didn’t want to keep an event-specific app on their device after event was over. But if users deleted the custom-branded event app, they would lose all their photos from the event. Tariq found a solution with Bitcasa.

Using Bitcasa CloudFS, Tariq and his team were able to provide full access to users’ own files and data at all times through the NVOLV app. Originally, they were using Amazon S3 to store the content and implement their custom user-authenticated layer and storage. Apart from the pitfalls of creating secure spaces for users’ files, creating the app was becoming time consuming.

Bitcasa CloudFS made development easy by providing a file system in the cloud that securely stores all the media files, and which users can access anytime from anywhere. Now they’re developing a web interface with the same user authentication as in the app so users have access to the files across platforms.

Bitcasa CloudFS was the right fit for the developers of NVOLV. Tariq found it secure, structured, and easy to integrate. He and his team have developed an app that can store all the social activity, pictures, and videos simply and securely in the cloud.

NVOLV will soon be available in the App Store. The Android app will also be available shortly.

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Jun 11 2015

Android, Case Studies, Case Studies, Cloud storage, CloudFS, Developer, iOS

Ta-Da! iOS Gets a Sleek New Look

Sleek, smart and streamlined…what could be better than that? We’ve released our Bitcasa iOS7 app and it’s ready for you to download.


We’ve incorporated your feedback into the new app making it easier than ever to put your digital library to work on your iPad and iPhone. See what’s in store on the new app:

  • Out of sight, out of mind! Now uploads and downloads will intelligently finish even when the app is closed.
  • Sharing is only a click and a swipe away with our new feature that lets you send photos, videos and more via text message.

Have you given the iOS7 app a test drive on your iPhone or iPad? Let us know what you think.

Feb 18 2014


App Update, Bitcasa News, iOS

Slide, Swipe Scroll: Bitcasa’s Improved iOS Experience

It’s beautiful, it’s sleek and it was made with you in mind! We’re talking about our updated Bitcasa apps for iOS and Android.

Yesterday we launched a new version of Bitcasa and one of the enhancements that has us excited is the mobile app makeover! You’ll be happy to see the smart search option on every page and intuitive ways to share and bookmark files. All of these changes make navigation, organization and customization a breeze!

Check out the iOS demo video below to see how you can access Bitcasa Infinite Drive the way you want from wherever you want.

Have you tried out our new mobile experience? Let us know what your favorite features are!

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Jul 25 2013


App Update, iOS

Ready, Set, Go! Bitcasa Takes on the World

Hard drives, sync solutions and others, beware! Today we’re launching a new version of Bitcasa that will transform the mobile experience and extend our global reach. From performance enhancements to international support, these updates set a new standard for storing, accessing and sharing your content. It will undoubtedly lead to the demise of hard drives worldwide and bring us one step closer to storing the world’s data—are you ready?

Hablas español?

Is English not your first language? Don’t worry because Bitcasa is your new multilingual friend! From your browser to your app, Bitcasa now fluently speaks 11 languages including English-US, English-UK, French, Italian, German, Spanish, Brazilian Portuguese, Chinese (traditional), Chinese (simplified), Japanese and Korean. Bitcasa automatically sets your language based on your computer or phone. Voilà!

Mobile Makeover

Not only is Bitcasa’s new iOS and Android mobile experience beautiful and sleek, it’s also secure and intuitive. With a sidebar menu and smart search option visible on every page, navigation is a breeze.  Sort files by name and date to quickly find that new song you’ve just uploaded or old video you want to watch. Have a new picture you want to share? All of your recently added and viewed files are bookmarked right on the home screen! The new mobile app also makes life easier with the option to make payments directly from your device.

New Android Homescreen


New iOS Homescreen


The ONLY cloud storage that is truly private

Hesitant about prying eyes viewing your files? Well, we’re beefing up your mobile security. In addition to our existing client-side encryption that makes it cryptographically impossible for anyone else to see your stuff, you can now also set a Passcode Lock on our mobile apps so you never have to worry about unwelcomed eyes accessing your files on your phone and tablet.

Time to Get Organized

Drag and drop. How much simpler can it get? With the new browser file management, you can upload files by dragging any file directly into your browser. You can also create, rename and share your files and folders directly at Now if only organizing your house was that easy! Don’t forget, you can stream your music and videos from the web without any wait time or making space to download files.

So what are you waiting for? Check out the new desktop version of Bitcasa today at or download our Bitcasa app at Google Play or Apple store.  We can’t wait to hear what you think!

Also, in celebration of our official entry into Europe, Bitcasa will be offering a special 20-percent discount of £55/€60 for a year of Infinite Storage to our new international users. This special introductory price will be available through August 31, 2013 when international users enter the promotional code: UKEU20. Just sign up here.

Never run out of space again!

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Jul 23 2013


Android, App Update, Bitcasa News, Desktop Apps, iOS

iOS Updates: Instant Photo Sharing and Printing

As well as performance updates, we have made printing, sharing, storing and viewing your pictures easier than ever!

Instant printing of your pictures!

When viewing a photo, click the “export” icon (looks like a down arrow into a tray) on the bottom right.


The following menu appears:


Then you select “print” and as long as you have a wireless printer set up, you can print!


Social sharing

Sharing a link to a file via SMS, email or social networks has never been easier with our new short links. We’ve also added the ability to save photos to your camera roll, for easy posting of the actual image on Instagram or Facebook. You can also save photos and documents to other apps via the “Open In” menu.

To make accessing your stuff easier, we added the ability to swipe through photos or play entire music albums within the “My Drive” and “Favorites” views. You can also zoom in and out of photos by double tapping them while viewing.

You’ll also notice that Bitcasa now appears in the “Open With” menu, meaning you can upload anything to your drive from email, SMS or your other apps!

As always, every photo or file you save in Bitcasa is available anytime, anywhere from any computer, phone or tablet. With these updates, we just made sharing and enjoying photos even easier.

Let us know what you think!

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Jul 01 2013


App Update, iOS

A Fresh New Web Experience at

Over the last few months our developers have been heads down working on creating a more intuitive and higher performing Web experience. Many of these changes were the direct result of what we heard from you and the stuff you care about.

For those of you that haven’t used our Web access you should check it out. Go to from any browser (you don’t need to install Bitcasa first) and use it as a fast & easy way to stream your music, videos and photo albums anywhere you might be. The Web interface not only gives you access to all your content, but it also plays videos natively in your browser.

A Better Web Experience

Here are some of the latest editions to the new Bitcasa Web experience at

1. A Crisp New Look

We are now optimized for mobile phones and tablets, creating a really great experience for anytime, anywhere instant access to all your digital goods (music, videos, photos, etc.).

We have also made lots of other changes under the hood to make sure you have thright tools at your fingertips when you’re on the go.

mobile web experience                                  mobile photos.nwe web experience

 2. Photo and Document Preview

Now when you click on a Bitcasa Send Link, you can instantly see a preview of your photos or document right there on the web page. No need to download them to view!

send pic.newwebexperience

3. Shorter Send Links
We have taken a hint from the folks at Bitly and shortened our sharing links so they’re easier to include in your emails, Facebook posts, and tweets.

4. My Drive is the new Folders

We have renamed the “Folders” view to “My Drive” to better reflect all the content you have on Bitcasa. Click it to see what’s on your Infinite Drive. We will be doing this across all our applications for a more seamless experience.

5. A Better Photo Viewing Experience

We know that album art from your music collection can clutter your Photos view. We now filter for any small photos under 50kb in size to be excluded from the “Photos” section.

If you have questions about how works, please check out this post which highlights some commonly asked questions and gives advice on how to get started.

An improved Web experience is one of the many things we are working on and you’ll be the first to know as soon as we have any new updates.

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May 22 2013


Android, App Update, Bitcasa News, Bitcasa Tech, iOS, Web Access

New Features for Windows and Android

At Bitcasa, we’re constantly working to build the world’s best storage solution. We’ve made a few changes, and hope you enjoy them!

We just released updates to our Mac Desktop and iOS App, featuring significantly improved performance and fixed a few quirks. Downloads and uploads are now much faster!

Windows Desktop
Windows XP is fully supported with this latest update. You also have greater control over how folders are mirrored.

Android App
You can upload any file on your phone to any Bitcasa folder and upload multiple files at once via the “Share” with Bitcasa menu. The folders view also supports file deletion and a few tweaks to improve battery consumption.


More changes are coming soon so keep an eye out! As always, if you have any questions or issues head over to Support, and we’d be happy to help. Thanks!

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Feb 14 2013


Android, App Update, iOS

New iOS App & Updated Bitcasa for Mac!

This week, we are excited to announce the End of Beta with availability of some new products, with big improvements to our existing ones! Check out the new Mac and iOS features below:

New Mac App

Infinite Drive large copy

The new Mac Infinite Drive experience is here! This Mac-friendly Bitcasa Infinite Drive lives on your desktop. Move stuff to the drive to free up space on your computer, or “mirror” folders on your computer to your drive for automatic and continuous backup. Similar to the previously released Windows desktop app, users will notice a very simplified user experience, with the ability to easily send files to anyone, as well as access all files on any other device.

iOS App

iPhone Homescreen

With the Bitcasa app for iOS, you can view and share all your photo albums and documents, watch movies, and listen to music. Users can auto-backup their camera to save pictures and videos to their Bitcasa Infinite Drive automatically. Users can also “Favorite” items to download them locally so they are available offline without a data connection.

Check out this awesome video of what you can do with iTunes on Bitcasa:


Let us know what you think in the comments below.

Android or Windows user? Don’t worry, we haven’t forgotten about you. Stay tuned for a post tomorrow.

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Feb 06 2013


App Update, iOS