Cellular customers are expecting more than ever from their mobile carriers. Customers want a fast network that doesn’t slow down, even as more and more content is being streamed from the cloud. Services like Netflix, ESPN, and YouTube are majors drivers of this network squeeze, but increasingly so are “personal” cloud storage services. Balancing the customer desire to upload and download all their files without saturating the network may seem like an impossible task for network carriers, until carriers look to the Bitcasa cloud.
Bitcasa’s Turn-key Drive white labeled cloud offering gives carriers a branded cloud service that is more network efficient, leading to customer satisfaction and customer retention. Compared to other cloud services, Bitcasa’s network efficient cloud can improve the performance of cellular networks in a variety of ways.
Bitcasa compresses your customer’s data before we send it up over the cloud, resulting in smaller file uploads. So instead of sending a 500MB file, we might compress it down to a 200MB file, sending less data through the network and thus improving the performance of your network. The end result – data flows to and from your customer faster. Your customer likely won’t realize this compression is happening, but they will appreciate the seamless experience.
Another key advantage of Bitcasa for carriers is client side data de-duplication. With Bitcasa’s desktop app, we de-duplicate before we send it to the cloud. De-duplication reduces identical files from being stored in the cloud. Rather than sending a whole file to the cloud, we first check our servers to see if we already have it. If we do, we won’t need to send another copy of it to the cloud, thereby improving network efficiency (and leading to happier customers because uploads seem nearly instant).
Customers can also choose to upload their data on Wifi instead of over the cellular network. Carriers benefit from this option by having their networks uncluttered by data upload.
Network efficiency is also improved when the customer downloads data from the cloud to their device. Before sending a movie, picture or audio file from the cloud to the device, Bitcasa automatically performs server side conversion. This tailors the size or resolution of the file to the device and network making the request, so we’re not sending the full sized file to the customer if they don’t need it. So as your customer is starting to play their video, they will receive a “right-sized” file, without the annoying buffering from an inefficient network.
With Bitcasa, end users also benefit from local caching that prioritizes content storage on the device. We reserve some of your customers’ local storage space to keep recently uploaded and accessed files on the device. When customers go to access these “hot” files, they will not use the network at all, allowing your customers really fast access to their data without any impact on the network.
Network operators no longer have to worry about the massive amounts of personal content their customers are streaming to and from the cloud. By offering a branded cloud storage service from Bitcasa to their subscription bundles, the carriers come out on top with a more efficient network for their customers than they ever thought possible.