It’s been a challenging couple of years which we believe has yielded an exciting future – but it took a lot to get here.
As early as 2013, it was apparent that Bitcasa’s consumer business – fighting trench warfare with $1 trillion in publicly-traded companies, offering unlimited cloud storage for $10/month – was unsustainable.
We faced a terrible choice: shut down the company or evolve the core technology platform in a different direction – in either case, alienating our earliest and largest (and, turns out, most vocal) supporters.
But our Board, our executive team, and our employees weren’t willing to give up.
While Bitcasa was struggling under the weight of a broken go-to-market strategy, we were seeing extraordinary interest from developers of all shapes and sizes: From two-person app developers looking to leverage a set of public cloud file system service and the largest mobile handset and storage device manufacturers looking for their answer to iCloud to network operators and public cloud providers looking to bring an additional set of services to their user base and OS and chip developers looking for embedded cloud solutions. These diverse developers shared a universal understanding that the virtual drive platform Bitcasa had built is fundamentally different than other file sync/share applications, with a set of capabilities that are not only interesting today, but even more importantly, can be transformational in a device-driven future.
The disaggregation of cloud storage, coupled with increased mobile connection speeds and reliance on ever-shrinking connected devices, will drive one billion new people to use cloud storage over the next five years. We’ve spent the past year evolving our platform-as-a-service to support the needs of this Device Economy.
Now emerging from a difficult transition, our forward-thinking technology and strategy are being validated everywhere we turn. At the 2014-15 Cloud Awards, Bitcasa was awarded the Best Cloud infrastructure for CloudFS, a set of APIs built to streamline application development and eliminate the overhead required to build/manage public cloud storage. Currently over 24,000 developers are using CloudFS APIs.
Additionally, we have signed multiple agreements to provide secure cloud storage solutions for OEM, carrier and ISV partners. Our growing roster includes Hutchison Telecom and several other global brands, which have chosen to cloud-enable their products using Bitcasa’s white-label applications and APIs.
Today, we are pleased to announce that we’ve partnered with SanDisk, the global leader in flash memory storage solutions, to cloud-enable the SanDisk Ultra +Cloud USB Flash Drive, officially in stores this month.
SanDisk consumers can now quickly and seamlessly bridge physical devices to the cloud. Our platform provides the infrastructure, applications, and administrative controls allowing SanDisk, and our other partners, to offer their customers branded cloud storage solutions, including storage, access, and sharing functionality.
SanDisk is just the first of several new partnerships soon to be announced. Stay tuned.
In the meantime, apologies and thanks are in order:
- Apologies to the many users who felt betrayed by Bitcasa’s evolution – our only hope is that you understand that it was “evolve or die,” and in either case $10/month for infinite storage would come to an end;
- Thanks to the many users who understood the necessity of our evolution, and who stuck with us through all the difficult times;
- Thanks to our many new partners, who share our vision for a dynamic embedded cloud-enabled future; and
- Thanks most of all to all of our employees and our Board of Directors, who have more patience and understanding than can be considered reasonable.
This future has been two years in the making, and we almost didn’t get here. There are challenges ahead, but we know that Bitcasa has the right technology, the right data, the right team, and the right investors to succeed.
We’re excited about this day. For the first time in over two years, we can say our future is bright.
Brian Taptich, CEO of Bitcasa