Cloud Chronicles: Writing the Future

This week we saw a myriad of developer-centric news circulating the web. Tips on how to become a successful software developer, top programming languages to learn in 2015, and free developer resources were all articles we shared via the @Bitcasa twitter profile this week. Here are some of our favorite articles. Enjoy!

  • We shared how SimpleECM, a simple content management system, wised up and dropped Box for Bitcasa. Say goodbye to surrendering user data and inconsistent user experience.
  • Lifehacker reviewed the top things you should know before starting a career in software developing. The key takeaways: Learn as much as you can on the job, and never back down from anything.
  • Mashable discussed the top 15 programming languages to know in 2015. With Jobs in the segment projected to grow 8% over the next seven years it might be a good idea to check this out.
  • A Reddit thread listed over 120 free resources in online programming and CS courses.
  • Huffington Post asserted that with technology now the backbone of nearly every industry in the world, programming is the skill of tomorrow that every child should learn.

In other cloud news:

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SimpleECM Drops Box for Bitcasa CloudFS

Every year US businesses lose billions of dollars in inventory to a mundane but insidious problem – clerical errors. Of the $35.3B in annual inventory leakage, 20 percent can be attributed to admin errors.

Large enterprises often employ advanced AP workflow solutions to reduce these errors, but traditional solutions have been out of reach of small and medium businesses.

That’s where solutions like SimpleECM come in. Leveraging Bitcasa’s CloudFS APIs, SimpleECM enables SMBs to benefit from enterprise grade, file storage, document management and automation in an invoice processing application.

But, before Bitcasa came along, SimpleECM was using the Box API to store user data but there were two glaring problems:

  1. SimpleECM had to surrender user data to Box
  2. User experience was inconsistent because they had to leave the SimpleECM app when accessing/managing data

Feeling like their customers were being hijacked for the benefit of Box, SimpleECM needed to an alternative to the Box APIs, but creating their own cloud storage solution was too complicated, time-consuming, and resource intensive.

Then they found Bitcasa.

With Bitcasa CloudFS APIs, SimpleECM was able to deliver their users a seamless and secure cloud storage service while controlling the user experience and maintaining ownership of user data.

The Bitcasa APIs integrated with SimpleECM’s SimpleScan product to automatically encrypt and store scanned documents, without interfering with SimpleECM’s data extraction and verification processes, and integrated with SimpleECM’s NCR Silver POS system to seamlessly integrate cloud storage.

SimpleScan also leveraged the security and file management services of the Bitcasa CloudFS API, including user authentication and native AES-256 encryption, as well as a ready-to-use filesystem to organize and store the invoices by vendor and payees. Bitcasa automatically backed up the invoices with historical version access in case an invoice got accidentally modified or deleted.

From start to finish, the integration of Bitcasa CloudFS storage into SimpleScan took less than 2 weeks.

For more information on Bitcasa CloudFS APIs and to read the full case study, go to

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Cloud Chronicles: Cloud Growth Projected for 2015

With 2015 in full swing, the Web has been overwhelmed with predictions for the New Year. That, and images from everyone’s favorite Consumer Electronics Show in Las Vegas. The good news is that the outlook is positive for the cloud. We are in for another year of growth as more developers, device manufacturers, OEMs, service providers and ISVs look to the cloud to enhance customer loyalty, data accessibility, and simplify management of user data. We’ve compiled some of our favorite articles from the past week in the first of our weekly Cloud Chronicle series. Enjoy!

  • We shared the top four trends from CES that will have a significant impact on cloud adoption over the next year, which included the arrival of the Internet of Things, UltraHD TVs, drones, and smaller, mobile PCs.
  • TechRadar Pro predicted a proliferation of cloud use in verticals like healthcare and government, among other predictions for 2015.
  • SearchCloudStorage reported that 39 percent of companies plan to expand their cloud storage use in the next year.
  • AppDynamics published an infographic on characteristics of web developers, with information including the top cities for a tech job and the average annual salary sorted by coding language.
  • TechRadar Pro discussed imminent threats slated to appear in 2015 such as an increase in mobile devices targeted by hackers, and took a look back at major cyber security trends from 2014.

In other cloud news:

  • Box has set the terms for its IPO and CloudHarmony named Windows Azure as the least reliable public cloud vendor.
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The Top CES Trends Driving Cloud Adoption

With another Consumer Electronics Show (CES) behind us, it’s time to reflect on some of the new devices in the market and trends we can expect to develop in 2015. Last week a handful of Bitcasa executives were onsite meeting with partners and observed a number of trends that will have a significant impact on cloud adoption over the next year.

1. The Internet of Things has become a reality: From connected cars, to home appliances and wearable devices, even light bulbs – pretty much every object with an electronic component is being connected to the internet, allowing consumers to control, analyze and enhance the function of these devices.

Our POV: The proliferation of mobile devices and connected things will dramatically increase the amount of data consumers generate. Many of these objects will interact with mobile applications, but the data being generated will need to live in the cloud to ensure it’s accessible and secure. On-device storage will no longer be an option – integrating seamless and secure cloud storage will become the norm.

2. 4K TV will increase demand for storage: The boundaries of television picture quality have been pushed, with the unveiling of the UltraHD TVs that have four times the resolution of current 1920 x 1080 high-definition televisions.

Our POV: As television resolution expands, the quality of digital content will follow suit leading to bigger files for video content. The average file size for a 1080 HD movie is 8-15 GB, this could increase to exceed 100 GB per movie with the emergence of UltraHD. The next generation of visual content applications rely of cloud technology to store the vast amount of UltraHD data. Downloading video files will become a thing of the past. Media transcoding and streaming functionality will emerge as an essential capability for cloud storage platforms.

3. Your friends are probably going to buy drones: Drones were a regular sight at the event and were demoed in a number of use cases. Not only are these becoming cheaper and more accessible, but they are increasingly being kitted out with cameras and other data generating features.

Our POV: Drones can store billions of images, packing exabytes of data, which will create fierce competition and an even greater demand to cloud-enable devices so that the content can be quickly and easily accessed and shared from other places.


4. Smaller, faster, more mobile computing: Perhaps the least exciting trend witnessed at CES – and something that has been observed at almost every CES event – is the continued evolution of computers. 2015 was no different with smaller, lightweight PCs designed for the 24/7-connected world.

Our POV: Device manufacturers have been reducing the size of devices for years, however premature efforts to replace hard drives with cloud apps and web services failed miserably. The maturity of cloud storage and it’s potential to work hand-in-hand with the hard drive has enabled smaller form factors. Additionally, device manufacturers and traditional storage OEMs are now looking to the cloud to differentiate their product offering and enhance customer loyalty. In 2015 and beyond, whoever owns the data will own the customer.

These are just a few of the many trends visible at CES 2015. But what’s clear is the balance of power is shifting and cloud storage is rapidly becoming the primary method for consumers and developers (assisting unknowing consumers) to store and manage data.

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The Developer’s Dilemma: Build it Yourself or Lose Ownership of Data and UX

On Tuesday we announced the findings of The Developer’s Dilemma study, which highlighted a number of barriers that currently limit developer cloud storage adoption.

The survey of more than 230 developers in the United States confirmed our suspicions that developer’s face a significant dilemma when it comes to deciding whether utilize cloud storage.

What is the Developer’s Dilemma?

Either: build your own file system on public cloud infrastructure, which is difficult and time consuming; OR leverage a third-party cloud storage API (like Dropbox or Box) and surrender your users’ data and lose control of user experience.

The Developer's Dilemma


Until now we had anecdotal evidence from developers that this was an issue – the fact that 15,000 developers have signed up to Bitcasa CloudFS also highlights the severity of the problem. But now we have evidence! Write it in the history books – the Developer’s Dilemma is as real and observable as the theory of relativity.

This also explains why developers have been so slow to adopt cloud storage. According to the survey, more than 50 percent of developers still store data on the device – despite increasing storage demands and growing competition for on-device storage from other apps.

With IDC predicting that the volume of digital content will grow by 10x to surpass 44 trillion GBs in 2020, cloud storage is quickly becoming essential for data-intensive apps. The next generation of apps depend on developers leveraging cloud storage solutions that solve the developer’s dilemma and make cloud storage simple and flexible.

Solving the Developer’s Dilemma

We developed Bitcasa CloudFS after hearing anecdotal feedback from developers and, to our knowledge, it’s the only solution in the market that effectively solves the Developer’s Dilemma. In contrast to other cloud storage APIs, CloudFS is the first service that allows developers to maintain full control over their user experience and data. The service offers developers pre-built file system functionality through a set of APIs that simplifies cloud storage integration.

Other interesting findings that the survey unearthed:

  • Two thirds of developers surveyed acknowledged the important role of storage in app design
  • 83 percent of developers expect storage needs to increase over the next few year
  • Top 5 considerations when selecting a storage solution:
    • Security
    • Cost
    • File system functionality
    • Backup and versioning
    • Time to market

The Developer’s Dilemma survey, completed by more than 231 developers in the United States, was carried out by an independent research firm. For more information on CloudFS visit


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Bitcasa Study Shows Developers Slow to Adopt Cloud

Today, we released the findings of a study showing that developers have been slow to adopt cloud solutions for application storage. The study titled, “The Developer’s Dilemma,” highlighted a number of barriers limiting cloud adoption and identified a common dilemma developers face when deciding whether to utilize cloud storage.

Although two thirds of respondents acknowledged the important role of storage in app design, and 83 percent expect storage needs to increase, many see the cloud as either too complex, or too restrictive. As a result, most developers (52%) continue to store data on the device, despite increasing storage demands and growing competition from other apps for space.

The Developer’s Dilemma is the choice developers have to make between building their own file system on public cloud infrastructure, which is difficult and time consuming; or leveraging a third-party cloud storage API and surrendering their users and user experience to the likes of Dropbox and Box.

The findings of the study confirm our hypothesis that developers need a secure cloud storage solution that’s both easy to integrate and offers full control of data and user experience. With IDC predicting that the volume of digital content will grow by 10x to surpass 44 trillion GBs in 2020, cloud storage is quickly becoming essential for data-intensive apps. The next generation of apps will depend on developers leveraging cloud storage solutions that solve the developer’s dilemma and make cloud storage simple and flexible.

We aim to solve the Developer’s Dilemma with Bitcasa CloudFS. The service offers developers pre-built file system functionality through a set of APIs that simplifies cloud storage integration. In contrast to other cloud storage APIs, CloudFS is the first service that allows developers to maintain full control over their user experience and data. More than 12,000 developers have already signed up for CloudFS accounts since its September launch.


The Developer’s Dilemma survey, completed by more than 231 developers in the United States, was carried out by an independent research firm. For more information on CloudFS visit

Happy Hour and How to Secure Your Users’ Data

The amount of data being stored and shared digitally has exploded over the past few years due to the combination of growth in mobile devices, content creation, and social networks.  But keeping this data secure is not easy, and app developers are not exempt – as a number of recent security breaches have shown.

Security is an absolute requirement for today’s data-intensive apps and services.

At Bitcasa, security has always been our number one priority. Our recent survey of more than 230 developers (being released this week) found that security is in fact the number one concern when it comes to app data storage.

Bitcasa’s vice president of product, Luke Benke will be presenting a session on securing user data at RocketSpace on Thursday (December 4) this week. The session will explore the business and technical decisions that need to be made when defining a security strategy, the pros and cons of each implementation method, and is meant to generate active discussion that provides all attendees with a better understanding of the best approach for their own specific situation.

Luke will share examples of recent security breaches, at companies like Dropbox and Citibank, offer tips to avoid becoming the next high profile security breach, and map out an implementation strategy for data protection.

The fun starts with a happy hour at 6 p.m.

GROUND SUPPORT: Lock it up! How to Master Security for Your Startup

Who: Luke Benke, Bitcasa vice president of product management

When: 6pm-8.30pm PT, December 4, 2014

Where: RocketSpace. 180 Sansome Street, San Francisco

Cost:  Free for RocketSpace members; $5 for non-members


We look forward to seeing you there!

* Want to keep up to date on our events in the San Francisco Bay Area? Sign up here.

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A Developer’s Guide to Thanksgiving

apiNothing says Thanksgiving like the smell of a roasted turkey and the click-clacking of a developer coding. With the holiday season quickly approaching, it’s time to plan your free time accordingly.

Once you’ve fulfilled your obligations to eat, drink and be merry with friends and family, how will you spend the rest of your holidays?

At Bitcasa, we know our users are passionate about what they do, so we pulled together a list of developer-centric activities in the Bay Area for the upcoming holidays.

Thanks and happy holidays!

Bitcasa’s Top 5 Holiday Activities

  1. Walgreens ChallengePost Hackathon
  • Walgreens is offering $13,000 in total prize money in a ChallengePost hackathon for it’s Balance® Rewards API. The competition closes on December 1, so get hacking.
  1. 2. Computer History Museum
  • Dedicated to the preservation and celebration of computer history and home to the largest international collection of computing artifacts in the world.
  • 1401 N Shoreline Blvd, Mountain View, CA 94043
  • 10:00 AM – 5:00 PM Daily (Closed on Thanksgiving Day)
  • Cost: $15
  1. A Programming-Focused Sub-Reddit
  1. Social Fridays Coworking at Citizen Space
  • Collaborate with other smart folks with lots of great ideas at a Citizen Space Social Friday event.
  • Citizen Space, 425 2nd St #100, San Francisco, CA 94107
  • Friday November 28, 2014
  • 9:00 AM – 6:00 PM
  • Cost: $10
  1. JavaScript Study Group (Hack Reactor)
  • Talk JavaScript and share the best family holiday stories with other likeminded developers on the Monday after Thanksgiving.
  • Hack Reactor, 944 Market St, San Francisco, CA, 94103
  • Monday December 1, 2014
  • 7:00 PM – 9:00 PM
  • Cost: Free

What is the Developer’s Dilemma?

Air is to life as storage is to applications, the results of our latest survey would suggest.

Over the past couple of months we have worked with an independent research firm to invite developers to participate in a study that explores the role of storage in application design.

The results, which will be released at the beginning of next month, show that developers have reservations about integrating cloud storage and a number of key barriers were cited that prevent them shifting data to the cloud.

Spoiler Alert!

Interestingly, the results have uncovered a dilemma that developers face when it comes to choosing between building their own file system on public cloud infrastructure; or leveraging a third-party cloud storage API.

Does this sound familiar?

The findings are in line with anecdotal feedback we’ve been getting from developers when we discuss storage at various industry events – feedback that led to the creation of Bitcasa CloudFS.

We’ll be posting the full report titled “The Developer’s Dilemma” at the beginning of December. Watch this space for more details….

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What’s With Cloud Storage APIs?

We recently surveyed 231 developers and found that more than half of them still store and manage data on the device. Really? In 2014?

With so many apps competing for on-device storage space, this no longer makes sense. And what happens when your users upgrade to a new device?

In the past, the alternative was to invest a lot of time and resources in building a file system on public cloud infrastructure. But now a growing number of cloud storage services have opened APIs to allow developers to integrate plug and play storage.

Why Use A Third-Party Cloud Storage API?

  • Speed: Building your own infrastructure takes time. With plug and play APIs, your app can be built in a fraction of the time it would normally take when creating a DIY file system.
  • Simplicity: File systems are a complex layer of logic, and building your own is difficult. Cloud storage APIs reduce complexity and make integrating cloud   effortless.
  • Scalability: Cloud storage removes on-device storage limitations and allows developers to easily increase storage capacity to cater for a rapidly increasing user base.
  • Data Accessibility: Removing data from the device ensures user data outlasts the device and is accessible from all future devices that user may purchase.

Sounds great, but what’s the catch?

Most third-party cloud storage APIs are less than ideal. App users are expected to register for the cloud storage provider’s service and are taken away from your application to access their data. All of this leads to a disjointed and confusing brand engagement, and poor user experience. To add insult to injury, the cloud storage service provider then owns and controls your users’ data, so they are less likely to remain a loyal user of your application.

You’re probably starting to think these cloud storage APIs sound problematic – rest assured, we agree. That’s why we’ve created Bitcasa CloudFS, a cloud storage file system that ensures developers can leverage a secure, scalable and flexible set of APIs and quickly and easily integrate cloud storage without sacrificing customer data and user experience.

We know that building an app is hard work, but integrating cloud storage shouldn’t be.

If you’re looking for a way to add storage without sacrificing user experience and user data, you can sign up for a free test Bitcasa CloudFS account at

Happy coding!

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